It’s similar to Flipboard without the social media customization. Called simply “News,” the app will be part of Apple’s iOS 9 release this fall, immediately pushing publishers’ content onto hundreds of millions of iPhones and iPads.Īpple said the reading experience will be magazine-like “with the immediacy and customization of digital media.” The app will deliver stories based on user preferences and reading habits people will pick news sources and topics they are interested in and the app will serve a mix of content in a “For You” package. Monday at Apple’s annual developers conference in San Francisco, the company introduced a new news app that could prove to be healthy competition for Facebook’s Instant Article format and give publishers another significant source of audience. Perhaps, we should have checked in with Apple first. Wasn’t it just last month that Facebook was conceded control of news publishing on the Internet?
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